Why You Should Be Applying Lotion to Wet Skin Not Dry

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Have you ever heard that you should be applying lotion to wet skin? Most people are taught that lotion should be applied to wet skin. We keep bottles of hand lotion or body lotion on our desks at work or in our bedside table. But, how many of us keep a bottle of lotion in the shower with our body wash and our shampoo? Until I noticed that my skin was dry all the time and did some research, I had no idea why I should add lotion to my shower supplies. So, you should keep reading to learn more about using lotion on wet skin.

Why You Should Be Applying Lotion to Wet Skin Not Dry

Applying Lotion to Wet Skin

We apply lotion to our skin to make it seem softer and to add moisture to skin that feels dry. In order for the lotion to do its job, it needs to get down deep into our skin to provide lasting results. When we apply lotion to dry skin, the lotion doesn’t work its way as deeply as it could. So, we should be applying lotion to wet skin because our pores are open. That lets the lotion work better and last longer which improves the skin’s moisture level. 

a bottle of lotion next to the sink

Do you put on lotion after a shower?

Have you ever applied lotion and noticed that you just need to apply it again in an hour or two? If so, that could be because the lotion isn’t being absorbed well and is instead staying on the surface of your skin. But, after showering, your skin cells expand which makes it easy for your lotion to get deep into your skin cells. Curél® HYDRA THERAPY WET SKIN MOISTURIZER, with Advanced Ceramide Complex, penetrates deeply into the surface of the skin bringing moisture to the source of dryness. And, you should always apply it to wet skin.

Ceramides are naturally present in healthy skin. They are vital building blocks to maintaining the skin’s moisture barrier. Losing ceramides dries out and damages your skin. Curél® HYDRA THERAPY WET SKIN MOISTURIZER, with Advanced Ceramide Complex, penetrates to the source of dryness. So, this helps to replenish skin’s ceramide levels and repair the moisture barrier. Your regular lotion just won’t do this even if you apply it to wet skin.

Why You Should Be Applying Lotion to Wet Skin Not Dry

How do I get more moisture in my skin?

So, if you find that your skin is dry even when you use a moisturizer, you may want to try washing in lukewarm water rather than hot. Hot water can dry out your skin much more quickly. Remember to moisturize immediately after showering when your skin can accept the moisture more easily. And, you might want to take a look at how much water your drinking. It’s important that you stay hydrated for your skin to retain moisture. If you’re in menopause, check out this dry skin care routine for aging skin. Menopause can cause your skin to become dry. But, there are a few simple lifestyle changes you can make that will help.

My thoughts about applying lotion to wet skin

After deciding I wasn’t happy with my current lotion, I decided to try Curél® HYDRA THERAPY WET SKIN MOISTURIZER on my wet skin to see if I noticed a difference. My skin felt much softer even after just one use after showering. Plus, I noticed that my skin feels more supple, smooth and well moisturized. So, because my old lotion left my skin feeling greasy, it meant that it wasn’t being absorbed well. I don’t notice any greasy feeling to my skin after using Curél® HYDRA THERAPY. That means that your skin is absorbing the lotion. And, it’s not just staying on top.

Why You Should Be Applying Lotion to Wet Skin Not Dry

How to use body lotion

Curél® HYDRA THERAPY is very easy to use. Just keep a bottle in the bathroom and near the kitchen sink and apply the lotion to your wet skin. After using it, you’ll notice that it glides on smoothly. And, your skin absorbs it quickly. Finally, after applying, just towel off like normal and go. You’ll notice the difference! Your skin will feel so much softer.

Finally, you can find Curél® HYDRA THERAPY and other Curél products at mass, drug and grocery retailers. The suggested retail price is $7.99 (8 oz) and $10.99 (12 oz). Or, look for it on Amazon. It really is the best after shower moisturizer we’ve tried. I hope you have a chance to try it and see for yourself. 


  1. mami2jcn says
    I moisturize when I get out of the shower.
  2. mami2jcn says
  3. I put on SPF lotion every day to protect and moisturize my dry skin.
  4. tweet https://twitter.com/Kellydpa/status/837750227750776832
  5. Maryann D. says
    I have to use lotion every day or my skin will be dry and itch.  I do try to use moisturizing soap and baby oil in the shower.
  6. Maryann D. says
    My tweet: https://twitter.com/macdrap50/status/837758606489579522
  7. Jessica To says
    I put on lotion as soon as I get out of the shower.
  8. I use lotion every day, sometimes a few times, and use a hydrating body wash and shampoo
  9. tara pittman says
    I need to use my lotion after my shower. My skin can sure benefit.
  10. I regularly apply lotion and avoid washing your skin with harsh soaps. I also use sunscreen regularly with aloe.
  11. I use coconut oil and Curel
  12. https://twitter.com/ElenaIstomina/status/837817305887223808
  13. tweet - https://twitter.com/yarbr012/status/837819227600011266
  14. Julie Wood says
    I drink plenty of water, use a good moisturizer, only take a shower for 5 minutes, and I use coconut oil all the time.
  15. Julie Wood says
  16. I use moisturizer daily to combat dry skin.
  17. tweet: https://twitter.com/BoutiqueOfLuck/status/837838953399058432
  18. Steve Weber says
    I deal with dry skin by using Curel lotion after showering groogruxking40 @ gmail dot com
  19. Steve Weber says
    tweet- https://twitter.com/groogruxking40/status/837846299655426048
  20. Dana Rodriguez says
    I hydrate with water and moisturize religiously.
  21. Dana Rodriguez says
  22. I apply lotion.
  23. https://twitter.com/willgriesmer/status/837851719316946944
  24. Stephanie Phelps says
    I try to manage my dry skin by using a gentle soap and moisturizing all the time!
  25. Stephanie Phelps says
    I tweeted https://twitter.com/my4boysand1/status/837996847083974656
  26. Margaret S Porter says
    I apply lotions all day off and on and I drink lots of water.
  27. Margaret S Porter says
  28. I drink lots of water to stay hydrated.
  29. Mary Beth Elderton says
    My grandother taught me to use moisturizer straight after a shower when my skin was still damp.
  30. Mary Beth Elderton says
  31. I use lots of lotion and drink lots of water.
  32. My tweet - https://twitter.com/myway070/status/838150479121006592
  33. Cheryl B says
    I use a good moisturizer after a shower.
  34. Cheryl B says
  35. Michelle C says
    I use lotion after my daily shower and drink tons of water.
  36. Michelle C says
    Tweet: https://twitter.com/MrsMChappell/status/838186421261328384
  37. Jessie C. says
    I drink lots of water and take short showers to combat dry skin. tcarolinep at gmail dot com
  38. Jessie C. says
    tweet- https://twitter.com/tcarolinep/status/838231521550974976
  39. I use both lotion and pure coconut oil on my skin to combat dry skin but sometimes I forget. :( This product sounds like a great way to keep up with moisturizing though, you can just keep a bottle by the shower to remind you to lather some on before toweling off! genius! thanks!
  40. Bargnhtress says
    I use lotion daily.
  41. Sharon Rooney says
    I use a heavy duty moisturizer in the morning and at night.
  42. Sharon Rooney says
    tweet https://twitter.com/jerseygirl137/status/838569482519990272
  43. I use ointment, and lotion after washing to prevent dry skin
  44. I tweeted this awesome giveaway: https://twitter.com/carabao62/status/838770972798877697 Thank You for the chance!
  45. I use a good moisturizer and drink lots of water.
  46. https://twitter.com/mitajdav/status/838875757703221248
  47. I deal with dry skin by applying moisturizer several times a day.
  48. https://twitter.com/RachelGriesmer/status/838907815318204416
  49. I use body butters and body oils
  50. https://twitter.com/sweetums82/status/839123656882061312
  51. I hydrate with water and moisturize daily
  52. https://twitter.com/NICKIEISIS3/status/839493245533061120
  53. My feet are the dry skin problem areas I have and I use essential oils and lotion on them at night so they can absorb it all night long. I do use lotion on my damp skin after my shower and find you can use less this way. I also use body butters and oils like almond and jojoba on my neck and face for extra moisture.
  54. Madeline says
    To combat dry skin, I apply a bit of oil right after my shower, and also at bed time.
  55. Madeline says
    Tweet link: https://twitter.com/shala_darkstone/status/839823128649994242
  56. Cheryl Chervitz says
    I started using Curel Hydratherapy a month ago and it is wonderful. I use lotion after shower.
  57. Cheryl Chervitz says
    tweeted:  https://twitter.com/rozynozy1967/status/839866036279250944
  58. Francine Anchondo says
    I put lotion on.
  59. Francine Anchondo says
  60. Cynthia C says
    I use lotions every day. I'd love to try this one to use on my wet skin.
  61. Cynthia C says
    Tweet https://twitter.com/clc408/status/839892394413862914
  62. Susan Smith says
    I put on lotion as soon as I get out of the shower.
  63. Susan Smith says
  64. Janice Cooper says
    I use a thicker lotion a few times a day and always after I wash my hands due to having extremely dry skin.
  65. Janice Cooper says
  66. Lisa Brown says
    I moisturize most days
  67. Lisa Brown says
  68. Patricia C says
  69. Patricia C says
    I prevent dry skin with a regimen of cleanser, toner, exfoliation, and moisturizer with sunscreen
  70. Nicole Martin says
    I apply lotion after every shower. It doesn't help a whole lot though... I'd love to try this lotion!
  71. https://twitter.com/OneFrugalGirl/status/841468909773561856 onefrugalgirl AT gmail DOT com
  72. I put moisturizer on at night so it won't get washed or rubbed off like it does during the day.
  73. i am constantly putting lotion on
  74. https://twitter.com/raggammuffin/status/842148388942536704
  75. I deal with dry skin by exfoliating and using lotion
  76. link to tweet https://twitter.com/avrilsgranny/status/842757018742128640
  77. I use lotion to my dry hands and try to limit my exposure to the cold dry winter air! I definitely avoid soaps containing alcohol, especially since I wash my hands often.
  78. I tweeted: https://twitter.com/FireRunner2379/status/843174763489087488.
  79. CR Williams says
    I moisturize twice a day!
  80. CR Williams says
  81. I usually don't moisturize unless it is the weekend because I can't put on lotion before clothes or they'll stick to me. Otherwise I just moisturize as I can or if I am particularly dry and itchy.
  82. I moisturize my face, but need to be better at all-over moisturizing!
  83. tweet: https://twitter.com/Twenteries/status/844241055595749376
  84. I do use moisturizer on my damp skin after a shower but what really helps is applying an essential oil blend to my feet (my dry skin problem area) before I go to bed. My hands can get dry and rough if I'm lifting a lot of weights or kettlebells so I give them extra attention with moisturizer. I need to try this formula!
  85. Tweet entry: https://twitter.com/debbieeland/status/844320684306149376
  86. Barbara Montag says
    To help with dry skin I do not take hot showers or baths. They are so drying to the skin. And lots of moisturizer of course. thank you
  87. Barbara Montag says
    Tweeted https://twitter.com/JalapenoMama/status/845830469547634688
  88. I lotion up after a bath.
  89. tweeted - https://twitter.com/LAMusing/status/845908465142841346
  90. I try to moisturize on a daily basis especially on trouble areas.
  91. I tweeted: https://twitter.com/sarabird26/status/846108341965393922
  92. Sonya Morris says
    My skin is always dry on my face and legs! I try to drink enough water and moisturize after bathing.
  93. Sonya Morris says
    Link to tweet: https://twitter.com/MorrisPartyof6/status/846551935125786624 Thanks! :)
  94. Jennifer W says
    I deal with dry skin by moisturizing every day.
  95. I moisturize regularly but hadn't heard of applying it to wet skin.
  96. Tweet - https://twitter.com/willitara/status/847281840096329728
  97. Ellie Wright says
    After a shower or a bath I apply a good moisturizer all over.
  98. Ellie Wright says
    Tweeted https://twitter.com/eswright18/status/847459476844068868
  99. I try to combat my dry skin by drinking plenty of water and limiting time in the sun.
  100. tweeted: https://twitter.com/tinawoo21/status/847699734470967298
  101. Thomas Murphy says
    I use lotion and sunscreen daily.
  102. Thomas Murphy says
    tweeted https://twitter.com/thomasmurphy40/status/847891085665947649
  103. I posted a tweet here: https://twitter.com/purplepanda1966/status/847917871355310080
  104. I use a moisturizer everyday and sometimes a little argan oil
  105. I have heard this about putting lotion on wet skin, but I never remember to do it! I usually just slather some on randomly whenever I think of it :)
  106. tweeted https://twitter.com/rubylorikeet/status/847933139481640961
  107. Terry Stevens says
  108. Terry Stevens says
    I moisturize daily as well as put on sunscreen to deal with the dry skin issue.
  109. I try to moisturize after taking a shower paying special attention to trouble spots.
  110. I tweeted: https://twitter.com/sarabird26/status/848005489887776768
  111. Kim Henrichs says
    I try to use a good shea cream and drink lots of water!

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