Advertising in the Classroom

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Thank you, Bing, for sponsoring this post on advertising in the classroom.

Are our children aware enough to understand the difference between advertising and reality? Advertising is everywhere.  As an adult, I tend to tune it out. When the commercials come on TV, I fold laundry or talk to my husband. When I’m reading a magazine, I flip past the glossy ads promising me instant youth and vitality. When I’m surfing on the internet, I ignore the flashing boxes advertising products to me. Can our children do the same thing? Do younger kids understand the difference between a television program and an ad trying to sell the latest sugary cereal?

Advertising in the classroom

Advertising in the Classroom

When my children were younger, I was selective with what television channels they watched. I generally chose public television stations because I trusted the content and the advertising was minimal. If your young children are online, there are ad blocking programs you can activate that will block ads from being shown on websites that they use.  Did you know that your kids may be exposed to advertising in the classroom?

Most children, even at a young age, are being taught how to use computers in school. I was quite surprised that kids as young as 5 have computer time at school. Your children may be exposed to advertising in the classroom while they are being taught to use the computer and educational websites.  Even as teenagers, my children use the computer at school to research topics for papers and projects.  Many times they are being exposed to advertising in the classroom.

My son and daughter are prone to believe advertising that they see. My son recently tried to convince me that an energy drink was a healthy drink for breakfast because it had juice in it. Why did he think that? Because the advertisement told him that it was.

Advertising in the Classroom

If advertising in the classroom is something that concerns you, you’ll be glad to know that Bing is offering #adfreesearch for all schools, which includes the removal of all advertising, strict filters for adult content, and enhanced privacy protection. Bing in the Classroom removes ads and blocks searches from being used for personalized advertising for all Bing searches done through the school’s network, making Bing the only major search engine to provide a search offering tailored specifically for the classroom.

Bing has made it even easier for people to support the schools they care about. Their popular Bing Rewards program enables people to earn credits towards Surface tablets for a school of their choice simply by signing up and searching with Bing. Now they are making it easier to see how many Rewards credits an individual school has earned. You can search for any school by ZIP code and see how many other people are contributing, how many Surface tablets the school has earned so far, and how many credits are needed to earn the next Surface. And they’ll also tell you if the school is registered for the search enhancements, so you can know if your kids are receiving ad-free, safer, more private search in the classroom when they choose Bing.

Anyone can earn credits just by searching the web with Bing—similar to a frequent flyer program. Credits can be donated to help get free Microsoft Surface tablets for schools. It’s easy! All you have to do is stay signed in as you search with Bing.

To begin supporting schools with Bing rewards, simply visit the campaign landing page and select “Find your school” map in the lower right corner of the page. Next, enter your school’s zip code and select the name of your school via the dropdown menu and select “Find”. From here, select the “Support Your School” section and click on the “Try it now, FREE!” section. You’ll be prompted to create a Microsoft account, or sign in with your Facebook account. All you have to do is stay signed in as you search with Bing to earn credits.

Sign up here!


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38 thoughts on “Advertising in the Classroom”

  1. I know my kids can not tell the difference, so I love that they can use an ad free search engine. ANd I love that the credits can be used for the school.
  2. Bing is such a great tool for the classroom. I started using it several months ago so the school that my kids go to can benefit as well. 
  3. This is fantastic! What a great way to bring up a chance to talk about ads and reality. Bing has stepped it up! And that's a reason to switch.
  4. Our kids need an ad free world, seriously! It's crazy what gets marketed to their innocent minds. (The very reason why we cut cable and switched to Netflix)
  5. This is really cool. I used to use the internet in my classroom all the time, but some of the ads that pop up are so inappropriate. This is a great idea.

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